AI Marketing

Simple Definition for Beginners

AI marketing is the use of smart computer programs to help businesses understand their customers better, predict trends, and create personalized marketing campaigns.

Common Use Example

A retail company uses AI to analyze customer purchase history and browsing behavior. Based on this data, the AI helps in delivering personalized marketing messages, product recommendations and targeted email campaigns, improving customer engagement and sales.

Technical Definition for Professionals

AI marketing involves the application of artificial intelligence technologies and algorithms to enhance marketing efforts.

It leverages machine learning, natural language processing, and data analytics to automate and optimize marketing tasks such as customer segmentation, predictive analytics, content creation, and campaign management.

AI marketing tools can process large datasets to identify patterns and insights, enabling marketers to make data-driven decisions, personalize customer experiences, and improve the efficiency and effectiveness of marketing strategies.