Building Nestlé’s Award-Winning Digital Community
Nestlé, a global leader in food and nutrition, wanted to strengthen its bond with parents in India through a personalized, interactive digital community. OrangeMantra partnered with the brand to design and develop a scalable, cloud-based platform that delivers tailored content, fosters engagement, and supports millions of monthly visitors. By combining user-centric design with robust backend infrastructure, we created a trusted space for parents to access expert nutrition advice, share experiences, and build meaningful connections — strengthening Nestlé’s digital brand presence.
- Social Community Platform Development
- Personalized content delivery for meal plans, recipes, and parenting tips
- Expert-led content hub and Q&A integration
- Community engagement features for discussions and experience sharing
- Secure and high-performance architecture supporting millions of users
- Brand-centric digital ecosystem aligned with Nestlé’s identity and values
- Analytics-driven insights to optimize user experience and content strategy
- Seamless integration with social media and third-party tools
- Mobile-first responsive design for accessibility across devices
- Real-time notifications and alerts for community updates and new content
- Flexible content management system for easy updates and moderation
- Data privacy and compliance features to protect user information
- Scalable infrastructure to accommodate growing community and traffic