Transforming Customer Relationships – A Givoni and OrangeMantra Success Story

Givoni, a leading Australian women’s fashion label, is a 4th-generation family-owned business celebrating over 70 years of design and manufacturing.

Givoni’s CRM processes were fragmented, causing data dispersion across various systems, hindering a 360-degree view of customers across touchpoints. With the goal of streamlining its CRM processes and integrating them seamlessly with its eCommerce platform, the client partnered with OrangeMantra.

OrangeMantra automated various CRM processes, such as lead capture, order management, etc., reducing manual data entry. the team also consolidated customer data, providing Givoni with a 360-degree view of customers and helping them serve them better.