Smart IoT Integration Helps Edhat Become a Leader in the Media Space – OrangeMantra Success Story

Edhat, a popular website in Santa Barbara, offers local news, events, and deals, reaching over 230,000 users and 1.5 million monthly pageviews. We have won the “Santa Barbara Independent’s Best of Poll” for ten years in a row.

The client partnered with OrangeMantra to leverage Smart IoT devices to adapt to emerging customer behavior and grow sustainably. Additionally, incorporating IoT in their CRM software allowed them to track customer behavior and patterns in real-time.

The result was a 27% increase in web traffic, 21% boost in reader engagement, and a 35% reduction in web loading times, al while helping Edhat embrace a sustainable architecture.